Once you are sure your container, codec, and audio settings are correct, press the Export button.ĬMD+E will get you to the Export window in Final Cut Pro X. For example, YouTube recommends the H.264 codec in an. Make sure you choose settings appropriate to your intended platform. You can also go to File > Export > Media.
The digital media world is always evolving, and it’s not uncommon for platforms like YouTube, Twitter, and Instagram to change their standards.ĬMD+M (Mac) or CTRL+ M (PC) will get you to the Export Menu in Premiere Pro. When you’re getting ready to export, I highly recommend taking 30 seconds or so to double-check the current recommendations for your platform. They are also great for any project that you will screen using a projector. Lossy codecs will prioritize certain pieces of data to make the file size smaller. They can result in loss of quality, but even within the “lossy” space there are some great options. Lossless exports are great if you’re editing something like a show intro or an asset that will appear in multiple projects. They are an exact representation of your timeline settings. Lossless codecs involve no compression whatsoever. There are two types of codecs: lossless and lossy.
They also decompress for playback and editing. There are many more, and you always want to check which container you need for the platform where you’re planning on hosting or sharing your video.Ĭodec is short for “coder/decorder.” Codecs compress streams of data to reduce the file size. You see the container type in your filename. It simply means there is both audio and video information in a single file ready for simultaneous playback. You don’t want that.Ī container stores data about audio and video information within the digital file. When you export without marking your In and Out points, you risk exporting all the random clips you were “saving for later” at the end of your timeline. Here’s what you need to know about exporting from Adobe Premiere Pro and Final Cut Pro X.ĭo you need to get your video projects ready for the web? Here are the fundamentals behind exporting for social media using Adobe Premiere Pro and Final Cut Pro X. Working with the export settings for your social media video projects can be daunting.